Raleigh, N.C.-based First Citizens Bank is leveraging the services of a fintech to offer search personalization and improve the customer experience. The $108 billion bank has a search bar in the middle of their homepage which allows customers to get direct answers to exactly what they are looking for at the start of a transaction. Listen as Shane Closser, head of industry of financial services at digital experience software provider Yext, discusses how banks can enhance CX through search optimization and how this trend will impact the financial industry in 2023.