If you're not sure what an ICO is, well, join the club -- but you're in the right place. Margaux Avedisian of Transform Group explains it all for you. She is in the business of getting attention to initial coin offerings and token sales, and has been steeped in bitcoin longer than the Winklevii. Avedisian discusses the pitfalls many companies face in the ICO world, which can even include going to jail for securities fraud (yikes!) But she also discusses the transformative potential ICOs have to deliver value to companies that might otherwise have a hard time even securing a bank account. She also talks about a new opportunity called a pre-ICO pool for accredited investors and select ICOs. How do you get in on that? If you're in this space at all and you don't know Margaux yet, c'mon, man. (Ok, she gives her email address at the end.)